摘要
随着产品包装设计的不断创新和发展,“越是民族的越具有世界性”这一理念逐渐走入人们的视野,包装设计的本土化发展俨然成为当下包装设计领域的主流发展趋势。本文以本土化包装设计理念的提出背景为切入点,通过研究本土化包装设计的具体概念,深入分析当前我国包装设计本土化发展的具体应用内容,旨在寻找中国传统文化在包装设计本土化应用过程中的创新发展,进而将中华传统文化瑰宝完美的融合到包装设计当中,为中国企业的产品设计找寻大放异彩的发展方向。
With the continuous innovation and development of product packaging design,the concept of"the more national,the more cosmopolitan"has gradually entered people's vision,and the localized development of packaging design has become the mainstream development trend in the field of packaging design.Localization based on the background of packaging design is put forward as the breakthrough point,through the study of specific local packaging design concept,in-depth analysis of the current development of China's packaging design localization concrete application content,aims to find application in the process of localization of Chinese traditional culture in packaging design innovation and development,which would be a perfect fusion of the Chinese traditional cultural treasures to the packaging design,for the Chinese enterprise product design to find brilliant development direction.
作者
毛萍
MAO Ping(Hunan Vocational College of Electronic and Technology,Changsha,Hunan Province,410217 China)
出处
《科技创新导报》
2020年第24期88-89,92,共3页
Science and Technology Innovation Herald
关键词
包装设计
本土化
具体应用
创新发展
Packaging design
Localization
Concrete application
Innovation and development
