摘要
由于旅游与健康有着天然的耦合关系,健康旅游受到相关领域的广泛关注.从旅游人类学、产业经济学视角探讨了健康旅游的概念,根据市场主体细分、对应的核心项目及产品的不同,把健康旅游分为康养旅游、健康医疗旅游和养老旅游3个类型,同时提出了“三依赖、一差异、一综合”的健康旅游产业特征.在以上研究的基础上,总结出健康旅游产业发展的几个关键点:尽快制定行业标准和技术规范、塑造健康旅游品牌、注重健康旅游项目效果评价.
Due to the natural coupling relationship between tourism and health,health tourism has attracted extensive attention in related fields.This paper discusses the concept of health tourism from the perspective of tourism anthropology and industrial economics.According to the differences of core projects and products corresponding to market segmentation,health tourism is divided into three types:wellness tourism,medical tourism and old-age tourism.At the same time,it puts forward the characteristics of the health tourism industry of“three dependencies,one differences and one synthesis”.On the basis of the above research,this paper summarizes several key points of the development of the health tourism industry:to formulate the industry standards and technical norms as soon as possible,to shape the health tourism brand,and to pay attention to the effect evaluation of the health tourism projects.
作者
李永文
李源
李瑞
LI Yongwen;LI Yuan;LI Rui(Minsheng College of Henan University, Kaifeng 475001, China;Environmental Partnership Management Department of Aberdeen University, Aberdeen AB243fx;School of Geographical Science and Tourism,Nanyang Normal University,Nanyang 473061,China)
出处
《南阳师范学院学报》
CAS
2021年第1期48-53,共6页
Journal of Nanyang Normal University
基金
河南省软科学研究计划项目(182400410241)。
关键词
健康旅游
产业经济学
康养旅游
品牌塑造
health tourism
industrial economics
wellness tourism
brand building
