摘要
近十几年来大学生旅游逐渐普遍,作为旅游业的一部分而迅速发展。为更深入了解大学生旅行和大学生旅行市场现状,本文以西安高校为例,对大学生旅游相关行为与偏好等因素进行抽样调查,对调查结果进行定量分析,揭示大学生旅行消费行为特征。分析影响大学生出游的意愿,了解大学生旅游更希望获得什么体验和乐趣等,为大学生旅行市场的开发提供线索和依据。
In the past ten years,college student tourism has become common,and it has developed rapidly as a part of the tourism industry.In order to have a deeper understanding of the status quo of college student travel and college student travel market,this article takes Xi’an colleges and universities as an example to conduct a sample survey of college students’travel-related behaviors and preferences,and quantitatively analyze the survey results to reveal the characteristics of college students’travel consumption behavior.Analyze the influence of college students’willingness to travel,understand what kind of experience and fun college students hope to obtain,and provide clues and basis for the development of college students’travel market.
作者
冯彩丽
张惠惠
张晓娜
Feng Caili;Zhang Huihui;Zhang Xiaona(Xi'an Medical College,Xi'an,Shaanxi 710021)
出处
《江苏商论》
2021年第1期80-82,86,共4页
Jiangsu Commercial Forum
基金
西安医学院大学生创新创业训练计划项目,编号:121519093。
关键词
大学生旅行
市场调查
西安市
college student travel
market survey
Xi'an
