摘要
本文聚焦在中非战略合作背景下来到赞比亚的三位中国农村青年,关注他们制作并在快手平台上传播有关非洲主题视频的现象。将其视为"草根全球化"和"技术赋权"双重背景下涌现的"自主传播实践",本文的目的是理解这一群体如何通过媒介实践来传播和展演非洲之形象并表达种族化观念。基于对视频的内容分析、对直播实践的线上观察以及结合相关访谈,本文发现:尽管与非洲的直接接触及其草根身份在这一群体的媒介实践中催生了带着同情和平等意识的另类论述,但其非洲叙事的主线仍无法跳脱出现有的中介化经验,受制于或复制了主流逻辑。一方面,他们复制了西方对于非洲种族再现中的"奇观化"与"浪漫化"的双重叙事,进而将非洲"客体化"和"他者化"。另一方面,与中国中产阶级社群的种族化经验类似,他们也尝试通过"施助者叙事"将其纳入到民族主义荣耀当中,以确认自我在全球社会秩序中的位置。本文的研究进一步表明,这一作为自我表征的传播实践由于受到"平台"商业文化的影响,日益演变为市场盈利活动,导致了自主传播实践的异化。这一研究有助于我们反思技术对于草根赋权作用的局限。
This article focuses on the phenomenon of three rural youngsters who came to Zambia in the context of China-Africa strategic cooperation to produce and disseminate African-themed videos on the platform of Kwai. It is regarded as an "autonomous communication practice" emerging under the background of "grassroots globalization" and "technology empowerment". The purpose of this article is to understand how this group spreads and displays the image of Africa and expresses racism through media practice. Based on content analysis of the video, online observation of live broadcast practice and related interviews, this article finds that although direct contact with Africa and its grassroots identity have spawned alternative discourse with sympathy and equality in the media practice, its main line of African narrative still cannot stand out of the experience of mediation, which is constrained or copied by mainstream logic. On the one hand, they copied the dual narratives of "spectacle" and "romanticization" in the narratives of the West, and then "objectified"and "othering"Africa. On the other hand, similar to the racist experience of the Chinese middle-class community, they also tried to incorporate it into the glory of nationalism through the "helper narrative" to confirm their place in the global social order. The research in this article further shows that, as a self-representation, due to the influence of "platform" business culture, the communication practice has gradually evolved into profitable activities, leading to alienation of autonomous communication practices. This research helps us reflect on the limitations of technology empowerment for grassroots.
作者
范英杰
李艳红
FAN Yingjie;LI Yanhong(School of Communication and Design of Sun Yatsen University)
出处
《国际新闻界》
CSSCI
北大核心
2020年第11期76-98,共23页
Chinese Journal of Journalism & Communication
基金
2019年国家社会科学基金重大项目“媒介体制与社会信任”(项目编号:19ZDA335)子课题五的阶段性研究成果。
关键词
草根全球化
技术赋权
种族化
非洲
快手
Grassroots globalization
technology empowerment
racialization
Africa
Kwai
