摘要
由于数字经济和互联网的兴起,以及各种外部冲击的影响,实体经济迎来了前所未有的挑战,许多中小型企业面临倒闭和破产,对我国的整体经济带来了很大的冲击。在这种情况下,企业只有进行商业模型创新,提高自身的核心竞争力,才能在竞争者中抢占市场优势。同时只有认识到商业模式创新的重要性才能不被时代抛弃,站在行业发展的前沿,进一步扩大企业的经营规模。论文研究了企业如何进行商业模式创新是有效的,同时应该怎样进一步来提高企业的竞争力。
Due to the rise of the digital economy and the internet,as well as various external shocks,the real economy has faced unprecedented challenges.Many small and medium-sized enterprises are facing insolvency and bankruptcy,which has brought a great impact on Chinese overall economy.In this case,only by making business model innovation and improving its core competitiveness,it can seize the market advantage among its competitors.Only by recognizing the importance of business model innovation can we not be abandoned by era,stand in the forefront of the industry development,and further expand the scale of enterprise operation.This paper studies how to carry out business model innovation is effective,and how to further improve the competitiveness of enterprises.
作者
汪娜
Wang Na(Nanjing University of Finance&Economics,Nanjing,Jiangsu,210023)
出处
《市场周刊》
2021年第1期21-23,共3页
Market Weekly
关键词
商业模式创新
竞争力
研发投入
外部冲击
business model innovation
competitiveness
research and development
exogenous shocks
