摘要
红色旅游资源是红色研学旅行产品开发的重要基础。以重庆红岩景区为例,从红色资源角度出发探讨在红岩景区研学旅行产品发展及开发中出现的问题及对应的开发策略。调查发现,红岩景区的红色研学旅行产品存在类型单一、红色旅游资源未能充分利用、产品体验性不佳等问题。基于此,文章提出在整合红色旅游资源的基础上,深挖红色资源内涵,创新研学产品形式,增强产品体验性,根据不同学生群体的特征进行专题化产品设计的开发策略。
Red tourism resources are the important basis for the development of red tourism products.Taking Hongyan scenic spot in Chongqing as an example,the problems and corresponding development strategies were discussed in the development of tourism products in Hongyan scenic area from the perspective of red resources.It is found that there are some problems in the red tourism products of Hongyan scenic area,such as single type,insufficient utilization of red tourism resources and poor product experiences.Based on that,the development strategy of special product design was put forward based on the integration of red tourism resources,exploring deep into the connotation of red resources,innovating the form of research and learning products,and enhancing the experience of products.
作者
向春燕
周春燕
XIANG Chunyan;ZHOU Chunyan(School of Geography and Tourism,Chongqing Normal University,Shapingba Chongqing 401331,China)
出处
《重庆文理学院学报（社会科学版）》
2021年第1期68-79,共12页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
基金
重庆市高等教育教学改革研究重点项目“旅游专业中职与本科‘3+4’分段贯通协调育人的教育模式研究与实践”(192021)。
关键词
红色旅游资源
研学旅行
重庆红岩景区
产品开发
red tourism resources
research tour
Hongyan scenic spot of Chongqing
product development
