摘要
本研究基于四川批准建设的4个运动休闲特色小镇发展,运用推拉理论建构了运动休闲特色小镇发展的动力因素与机制模型。在特色小镇新业态发展与融合背景下,分析小镇存在业态推动力不足、业态吸引力不足、业态拉力不足以及业态支持力不足问题,以此提出四川地区运动休闲特色小镇的动力机制提升路径:加强地方细化推力、注重核心业态吸引力、构建产业链共生拉力以及发挥业态功能支持力,以此助推我省运动休闲特色小镇新业态的良性发展。
Based on the current situation of the construction and development of four sports and leisure Characteristic Towns in Sichuan,this study constructs the dynamic factors and mechanism model of the development of sports and leisure characteristic towns by using push-pull theory.Under the background of the development and integration of sports and leisure characteristic new business forms,this paper analyzes the problems existing in the small town,such as the lack of driving force of business forms,the lack of attraction of business forms,the lack of pulling force of business forms,and the lack of supporting force of business forms,so as to put forward the promotion path of the driving mechanism of sports and leisure characteristic small town in Sichuan:strengthening the local refinement thrust,focusing on the attraction of core business forms,building the symbiotic pulling force and development of industrial chain To promote the healthy development of the new business form of the sports and leisure characteristic town in our province by exerting the function support of the business form.
作者
陈远莉
杨明
CHEN Yuanli;YANG Ming(Chengdu University of TCM,Chengdu Sichuan,611137,China;Sichuan Sports College,Chengdu Sichuan,610041,China)
出处
《四川体育科学》
2021年第1期88-92,共5页
Sichuan Sports Science
基金
四川省教育厅人文社会科学(休闲体育产业)重点研究基地课题重点项目:新业态下四川运动休闲特色小镇的产业培育与推进路径探索(XXTYCY2019A01)。
关键词
新业态
运动休闲
特色小镇
动力因素
提升
New business type
Sports and leisure
Characteristic town
Power factor
Promotion
