摘要
文章从符号学的视角,提取、构建湖北历史典故具有识别性的元素,来进行文创产品的设计实践。是为了实现对于湖北地区历史典故的视觉化转换,将抽象的湖北历史文化典故转化成为具体的文创类产品,有助于人们更加直接地了解湖北历史文化典故的精神内涵,使其能够深受大众的喜爱,隐藏在产品中的文化元素便也得到了传播。运用了概念拆分,结构重组,符号优化等方法对湖北历史典故进行符号的提取,进一步将符号进行图形与颜色的可视化设计。得到了惟楚有才系列文创设计产品。符号的本质是社会的,希望通过符号学能指和所指将设计作品的意义进行更好的传达。这样不仅仅弘扬了我国优秀的传统文化,同时还推动了我国文创产业及相关产业的发展,具有文化传承和产业发展的双重意义。
From the perspective of semiotics,this paper extracts and constructs the distinguishing elements of historical allusions in Hubei Province to carry out the design practice of cultural and creative products. The purpose is to realize the visual transformation of historical allusions in Hubei Province,transform the abstract historical and cultural allusions in Hubei Province into specific cultural and creative products,and help people to understand the spirit of historical and cultural allusions in Hubei province more directly Han,so that it can be loved by the public,the cultural elements hidden in the product will also be spread. The methods of concept separation,structure reorganization and symbol optimization are used to extract the symbols of historical allusions in Hubei Province,and the symbols are further visualized for graphic and color design. The essence of symbol is social. I hope that the meaning of design works can be better conveyed through the signifier and signifier of semiotics. This not only promotes the excellent traditional culture of our country,but also promotes the development of cultural and creative industries and related industries,which has the dual significance of cultural heritage and industrial development.
作者
陈明辉
徐静怡
CHEN MINGHUI;XU JINGYI(不详)
出处
《设计》
2021年第2期133-135,共3页
Design
关键词
符号学
历史典故
文创产品
可视化设计
传统文化
Semiotics
Historical allusions
Creative products
Visual design
Traditional culture
