摘要
短视频时代,高校依托作为流行文化现象的短视频拓宽育人渠道、创新表达路径、提升育人效果,在育人形式“变”与育人内核“不变”中积极探索网络文化育人的方式方法。而在现实实践中,短视频时代高校网络文化育人存在“身份之困”“文化之困”和“受众之困”的价值困境,高校网络文化育人应因势利导、顺势而为,将短视频作为高校网络文化育人新媒介,以“短视频+思政”跨界和“短视频+主导价值观念”融合方式破解短视频在网络文化育人中的价值困境,发挥短视频在高校思政教育、文化引领和价值塑造的正向引导作用。
In the era of short video,colleges and universities rely on short videos as a popular cultural phenomenon to broaden education channels,innovate expression paths and improve education effects.They actively explore the way of network culture education in“changing”education forms and“unchanged”education core.In practice,College network culture education in the short video era has its value dilemma in“identity difficulties”,“cultural difficulties”and“audience difficulties”.College network culture education should take advantage of the times and make use of short videos as the new medium of network cultural education,so as to solve the value dilemma of short video in network cultural education through the combination of short video and ideological and political education and the Integration of short video with dominant values.The positive guiding role of short videos in ideological and political education,cultural guidance and value shaping in colleges and universities should thus be given full play.
作者
隋文馨
秦燕
黎红友
SUI Wen-xin;Qin Yan;Li Hong-you(School of Cyber Science and Engineering, Sichuan University, Chengdu, Sichuan, China)
出处
《四川师范大学学报（社会科学版）》
CSSCI
北大核心
2021年第2期112-118,共7页
Journal of Sichuan Normal University(Social Sciences Edition)
关键词
短视频
高校
网络文化育人
思想政治教育
short video
colleges and universities
network culture education
ideological and political education
