摘要
农民专业合作社是我国农业社会化服务的重要主体,借鉴ACSI模型,基于长兴县200份农民专业合作社社员抽样调查数据,采用结构方程模型对农民专业合作社社会化服务社员满意度的影响因素进行分析,结果表明:社会化服务感知质量、社会化服务感知价值、社会化服务期望都对社员满意度产生正向影响,影响程度依次排列;社员满意度正向显著影响社员的未来行为。就此从建立健全合作社社会化服务机制,扩展销售市场,加强对社员的技术指导与培训,拓宽提供信息服务及资金服务渠道等方面提出对策建议。
Farmer professional cooperatives are an important subject of agricultural socialized services in China.Based on the ACSI model and the sampling survey data of 200 members of farmer professional cooperatives in Changxing County,the structural equation model was used to analyze the factors influencing the satisfaction of the members of farmer professional cooperatives.The results showed that the perceived quality of socialized service,the perceived value of socialized service,and the expectation of socialized service all had a positive impact on the satisfaction of members,and the degree of influence was in order.The satisfaction of members positively affected the future behavior of the members.Therefore,the countermeasures were put forward from the aspects of establishing and perfecting the socialized service mechanism of cooperatives,expanding the sales market,strengthening the technical guidance and training for the members,and broadening the channels of providing information service and financial service.
作者
翁越飞
刘德弟
沈泉
WENG Yue-fei;LIU De-di;SHEN Quan(School of Economics and Management,Zhejiang A&F University,Hangzhou,Zhejiang 311300,China;Bureau of Natural Resources and Planning of Changxing County,Huzhou,Zhejiang 313100,China)
出处
《福建农业科技》
CAS
2021年第1期51-57,共7页
Fujian Agricultural Science and Technology
关键词
满意度
社会化服务
农民专业合作社
Satisfaction
Socialized service
Farmer professional cooperative
