摘要
"新丑风"是近年来平面设计界的新宠,而日本设计师高田唯因摆脱设计尝试、无视设计法则,在作品中刻意展示设计缺陷,被称为日本"新丑风"的代表。文章尝试深度理解这种设计风格,并剖析他的设计方法。以视觉心理的角度,从配色、版式与图案三大平面要素上,分析高田唯的跨越式"新丑风"。"新丑风"是一种让设计更生动的表现方式,是高田唯幽默、质朴的独特设计语言。从设计技法与规范中大胆地跳脱出来并非为了哗众取宠,而是在艺术设计探索道路上进行的勇猛探索,值得设计者们深思与借鉴。
The new-ugly has caught a lot of attention in the graphic design circle.And the Japanese designer Takada Yui has been the representative of Japanese design due to his peerless design whose style intentionally shows defects and ignores the universal rule of design.This essay analyzes Yui’s design from three aspects:color scheme,pattern and layout,and indicates an interpretation of his extraordinary design.
出处
《设计》
2021年第6期136-139,共4页
Design
关键词
高田唯
新丑风
平面设计
视觉心理
心理学
设计语言
Takada
Yui
The new ugly
Graphic design
Psychology
Visual psychology
Design language
