摘要
文章对常州文化旅游品牌发展面临的优势和不足进行归纳分析,以数字时代信息手段为支撑,探讨新时代常州文化旅游品牌形象的塑造方法,将本地传统文化旅游资源以现代审美的艺术视角进行视觉形象、品牌故事和理念、影响力的再造是数字时代大势所趋。通过创意实践研发新颖独特的文化旅游品牌、产品或服务,可以为地区经济和文化旅游产业的进一步发展带来新的增长契机,做出更大贡献。
This paper summarizes and analyzes the advantages and disadvantages of the development of Changzhou cultural tourism brand.Supported by information means in the digital age,it discusses the method of shaping the brand image of Changzhou cultural tourism in the new era.Traditional cultural tourism resources are analyzed for visual image,brand story and concept,and influence reengineering.Through creative practice,the research and development of novel and unique cultural tourism brands,products or services can bring new ideas to the further development of regional economy and cultural tourism industry.Opportunities for growth and make greater contributions.
作者
刘菲菲
LIU Fei-fei(Changzhou Vocational College of Information Technology,Changzhou,Jiangsu,213164)
基金
江苏高校哲学社会科学研究一般项目阶段性研究成果(编号:2020SJA1271)。
关键词
数字时代
常州文化
旅游品牌
形象塑造
创意实践
Digital Age
Changzhou Culture
Tourism Brand
Image Shaping
Creative Practice
