摘要
现在多数消费者购买首饰不再以"保值"为主要目的,他们更加追求首饰个性化和趣味性的内涵表达和色彩品味,以金银等贵重金属材料为主的传统首饰设计不再完全适应市场需求。设计师在进行现代首饰设计时可以利用新型材料或者新型材料与传统贵重金属多元化结合的手段进行首饰创新设计,给消费者带来全新的视觉感受及佩戴效果体验。将新型材料融入现代首饰设计有助于首饰表达其文化内涵和塑造鲜明色彩的品牌形象,从而创造出符合市场需求的现代首饰。
Nowadays, most consumers no longer take "value preservation" as their main purpose in buying jewelry, but they are more pursuing personalized and interesting connotation expression and color taste of jewelry. Traditional jewelry design based on precious metal materials such as gold and silver can no longer fully meet the market demand. Designers can use new materials or the combination of new materials and traditional precious metals to carry out innovative jewelry design in modern jewelry design, bringing consumers a brandnew visual experience and wearing effect experience. Incorporating new materials into modern jewelry design is helpful for jewelry to express its cultural connotation and create a brand image with bright colors, thus creating modern jewelry that meets market demand.
作者
刘钰
Liu Yu(School of Art,Nanjing University of Technology,Nanjing,Jiangsu 211800)
出处
《流行色》
2020年第12期88-89,共2页
Fashion Color
关键词
现代首饰设计
新型原色材料
内涵表达
创新设计
modern jewelry design
New primary color materials
Connotation expression
creative design
