摘要
随着互联网技术的不断发展,传统营销越来越不能适应时代的变迁,取而代之的是数字营销的飞速发展,服装行业的转型升级急需专业的数字营销人才。数字营销时代背景下,高校服装营销课程教学存在人才培养定位不明确、课程内容不完善、师资力量薄弱等问题,需要搭建全方位的服装营销人才培养体系,改革创新课程内容,优化教学,完善师资队伍,强化信息化教学手段的应用。
With the continuous development of Internet technology,traditional marketing has been found unable to adapt to the changes of the times.Instead,the rapid development of digital marketing makes it urgent for universities to provide professional talents of digital marketing to meet the demands of the industry in transformational updating.Under this background,it is necessary to build a comprehensive apparel marketing talent training system,reform and innovate educational content,optimize daily teaching,improve teachers'qualities and strengthen the application of IT-based teaching methods to solve the problems such as unclear talent training positioning,imperfect curricular content,and weak team of teachers.
作者
任本慧
张进
REN Ben-hui;ZHANG Jin(Wanbo Institute of Science and Technology,Hefei Anhui 230031,China)
出处
《吉林工程技术师范学院学报》
2021年第1期89-91,共3页
Journal of Jilin Engineering Normal University
基金
安徽省高等学校省级质量工程教学研究项目(2019jyxm0809)。
关键词
数字营销
服装营销
课程改革
Digital Marketing
Clothes Marketing
Curricular Reform
