摘要
“互联网+”时代,互联网技术尤其是移动互联网技术的突飞猛进,为出版业注入了新的活力。出版营销与互联网技术的创造性结合,使出版业迎来了新的发展机遇。本文在总结出版营销领域现有的电子商务平台营销、社群营销、网络直播营销以及短视频营销四种主要营销模式的基础上,针对现有营销模式存在的问题,提出了一些展望与对策,旨在为出版营销的良性发展提供可行性建议。
In the“Internet+”Era,the rapid advancement of Internet technology,especially mobile Internet technology,has injected new vitality into the publishing industry.The creative combination of publishing marketing and Internet technology has ushered in new development opportunities for the publishing industry.Based on the summary of the four main marketing models of existing e-commerce platform marketing,community marketing,live web marketing,and short video marketing in the field of publishing marketing,this research proposes some prospects and countermeasures for the problems existing in the existing marketing models.,Aims to provide feasible advice for the healthy development of publishing marketing.
作者
孙竟译
SUN Jing-yi(School of Finance and Economics, Xuchang Vocational and Technical College, Xuchang 461000, China)
出处
《广州城市职业学院学报》
2021年第1期32-36,共5页
Journal Of Guangzhou City Polytechnic
基金
河南省科技厅软科学项目“河南省中小企业技术创新问题研究”(编号:142400410862)。
