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文旅融合背景下全域旅游的高质量发展路径研究——以湖州市南浔区为例 被引量:5

Research on the high quality development path of global tourism under the background of culture and tourism integration:Taking Nanxun district of Huzhou city as an example
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摘要 通过文化与旅游资源、要素的跨界和跨区域配置与融合,推动旅游目的地实现功能效率与功能类型的全面优化提升,是当下全域旅游亟待破题的重点和难点。湖州市南浔区全域旅游创新平台逐步健全、全产业链渐趋完善、品牌效应日益凸显,具有良好的现实基础与先发优势,要通过更新全域旅游发展理念、优化全域旅游功能格局、开发全域旅游特色产品、优化全域旅游运营环境,实现文旅融合背景下全域旅游的高质量发展。 Through the cross-border and cross-regional allocation and integration of culture and tourism resources and elements,pro⁃moting the comprehensive optimization and improvement of tourism destination's functional efficiency and functional types was the key and difficult point of global tourism.Nanxun district of Huzhou city had gradually improved the global tourism innovation platform,the whole industry chain,and the brand effect.It had a good practical foundation and first-mover advantages.It was necessary to update the concept of global tourism development,optimize the functional pattern of global tourism,develop the characteristic products of global tourism,and optimize the operation environment of global tourism,so as to realize the high quality development of global tour⁃ism under the background of culture and tourism integration.
作者 熊友平 XIONG You-ping(Huzhou Vocational&Technological College,Huzhou 313000,Zhejiang,China)
出处 《湖北农业科学》 2021年第6期189-192,共4页 Hubei Agricultural Sciences
基金 2019年度浙江省哲学社会科学规划立项课题(19NDJC388YBM)。
关键词 文旅融合 全域旅游 高质量发展 湖州市南浔区 culture and tourism integration global tourism high quality development Nanxun district of Huzhou city
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