摘要
研究表明,社会的"媒介化"发展是未来社会发展中一个现象级的主流趋势,它意味着整个社会开始用传播的机制、法则和模式来进行自身业态和架构的重建。因此,传播起到了穿针引线的激活者、设计者、整合者和推动者的作用,促使其在整合与匹配中形成功能、形成价值,构造出新的关系结构和利益分配的模式,这是时代发展赋予未来媒体发展的巨大机遇。把内容作为社会"媒介化"的载体去激活关系、组织圈层,这是未来主流媒体的核心价值逻辑。
Studies have shown that the "mediatization" of society is a phenomenon-level mainstream trend in future social development, which means that the whole society begins to reconstruct its own formats and structures with the mechanisms, rules and modes of communication. Therefore, communication plays the role of activator, designer, integrator and promoter, which promotes the formation of function and value in the process of integration and matching,and constructs a new relationship structure and benefit distribution mode. This is a great opportunity for the development of the future media given by the development of the times. The core value logic of mainstream media in the future is to use content as the carrier of social "mediatization" to activate relations and organize circles.
作者
喻国明
YU Guo-ming(School of Journalism and Communication,Beijing Normal University;National Centre for Communication Innovation Studies,Communication University of China)
出处
《新闻界》
CSSCI
北大核心
2021年第4期13-17,36,共6页
Journalism and Mass Communication
基金
教育部人文社会科学重点研究基地重大项目“中国主流媒体传播力绩效评估研究”(20JJD860001)的研究成果之一。
关键词
媒体融合
媒介化
新型主流媒体
转型
关系赋能
media convergence
mediatization
new mainstream media
transition
empower through relation
