摘要
妈祖祭典是中华大地上唯一被列入国家级的女神祭典,妈祖祭典是中华祈福文化的縮影,妈祖民间“世界福”标志以中华福为载体,融入现代科技文明发展的成果,体现出人文、艺术与科技的和谐统一;其简洁的造型传达出图形的识别创意,凝练的色彩传递着吉祥的祝福寓意,极具华夏民族的气质和国际现代感,“世界福”标志创新活化了中华福文化,映现出妈祖民众祈愿“世界共同幸福”的精神理念和深切的人文关怀。
The Mazu Festival is the only national goddess ceremony on the land of China.The Mazu Festival is the epitome of the Chinese blessing culture.The Mazu folk"world blessing"symbol,using the Chinese blessing as the carrier,incorporates the achievements of the development of modern scientific and technological civilization,reflecting the harmony and unity of humanities,art and technology.Its concise shape conveys the recognition creativity of graphics,and the condensed colors convey auspicious blessings.It has the temperament of the Chinese nation and the sense of international modernity.The innovation of the"World Blessing"logo activates the Chinese blessing culture and reflects the the spiritual concept of"the world's common happiness'and deep humanistic care of Mazu believers.
作者
柯立红
KE Lihong(Academy of Arts,Minjiang University,Fuzhou,Fujian 350108)
出处
《妈祖文化研究》
2021年第1期81-87,共7页
Mazu Culture Research
关键词
世界福
标志
中华福
妈祖文化
人文精神
World blessing
Symbol
Chinese blessing
Mazu culture
Humanistic spirit
