摘要
资本回流农业具有必然性与长期性。鼓励和引导工商资本下乡持续投资农业,有助于农业的繁荣兴盛。从工商资本负责人的角度,基于计划行为理论,构建工商资本持续投资农业的意愿影响因素模型,并借助结构方程模型展开剖析,发现:在工商资本持续投资农业的意愿模型中,最为关键的要素是工商资本负责人的行为态度和知觉行为控制,而主观规范要素影响不显著;行为态度下,工商资本负责人对"获得社会认可""回报家乡"和"获得政策支持"的态度越正向积极,就越能够影响其持续投资农业的意愿,"获得社会认可"和"回报家乡"的影响大于"获得政策支持"的影响;知觉行为控制下,工商资本负责人对于获取外部政策支持和内部资源禀赋、投资能力的感知会影响其持续投资意愿,其中内部控制对于持续投资意愿的影响最大;主观规范和知觉行为控制这两个要素还可以通过态度间接影响工商资本持续投资农业的意愿。应建立工商资本投资农业的筛选机制,开展工商资本负责人培训工作,推动政府扶持政策转型,增进村级组织的服务作用,帮助工商资本获取社会资本,以增强工商资本持续投资农业的积极性。
Capital returning to agriculture is inevitable and long lasting.Encouraging and guiding industrial and commercial capital to go to the countryside to continuously invest in agriculture is conducive to the prosperity of agriculture.From the perspective of industrial and commercial capital leaders and based on the theory of planned behavior,this paper constructs a model of influencing factors of industrial and commercial capital’s willingness to continuously invest in agriculture,and analyzes it with the help of structural equation model.It is found that the most critical factor in the model of industrial and commercial capital’s willingness to continuously invest in agriculture is the behavioral attitude and perceived behavioral control of industrial and commercial capital leaders,while subjective normative factors have no significant influence.Under the behavioral attitude,the more positive the attitude of the person in charge of industrial and commercial capital towards"gaining social recognition""returning for hometown"and"obtaining policy support"is,the more it can affect their willingness to continue investing in agriculture.And the impact of"gaining social recognition"and"returning for hometown"is greater than that of"obtaining policy support".Under the control of perceptual behavior,the perception of the person in charge of industrial and commercial capital to obtain external policy support,internal resource endowment and investment ability will affect their willingness to continue investment,among which internal control has the greatest influence.Subjective norms and perceptual behavior control also have indirect influence through attitude.We should establish a screening mechanism for industrial and commercial capital to invest in agriculture,carry out the training of industrial and commercial capital leaders,promote the transformation of government support policies,enhance the service role of village-level organizations,and help industrial and commercial capital to obtain social capital,so as to enhance the enthusiasm of industrial and commercial capital to invest in agriculture continuously.
作者
肖焰
谢雅鸿
XIAO Yan;XIE Yahong(School of Economics and Management,Xi'an Shiyou University,Xi'an,Shanxi 710065,China)
出处
《地方治理研究》
CSSCI
2021年第2期43-59,M0003,M0004,共19页
Local Governance Research
基金
陕西省2020年软科学研究计划一般项目“陕西省贫困地区龙头企业在产业扶贫中的带动效能研究”(2020KRM015)。
关键词
资本下乡
工商资本
工商资本负责人
投资农业
持续投资意愿
计划行为理论
社会认可
回报家乡
capital going to the countryside
industrial and commercial capital
industrial and commercial capital leaders
investment in agriculture
willingness to invest continuously
theory of planned behavior
social recognition
return for hometown
