摘要
[目的/意义]在信息化时代,网络技术的发展提高了新媒体平台在国际传播中的比重,越来越多的受众接收信息渠道已经从传统媒体转移到新媒体平台上,而以美国为首的西方智库已经完成新媒体平台布局,中国智库仍处在起步阶段,如何改善中国智库的国际新媒体传播,对中国国际形象建设、国际话语权抢夺具有现实意义。[方法/过程]通过对中国智库在国际主流传播平台上的账号开设及运营情况进行统计和分析,同时对比美国智库新媒体矩阵建设和运营情况,发现中国智库的问题,并提出解决办法。[结果/结论]文章最后建议,在智库运营经费和预算结构上,应对国际新媒体传播有所考虑,包括设置国际新媒体传播官方排名;利用已有官方和外宣媒体对智库人员进行业务培训;建立中国智库访问外网审核备案机制,创造政策条件和技术条件等。
[Purpose/significance]In the information age,the development of network technology has increased the proportion of new media platforms in international communication.More and more audience has been transferred their information channels from traditional media to new media platforms.Western think tanks led by the US have completed new media platforms layout.In China,think tank is still in its infancy.Improving the international new media communication of Chinese think tanks is significant to China’s international image construction and the fight for a global voice.[Method/process]This paper makes statistics and analysis on the account and operation of Chinese think tanks on international mainstream platform,and compares the construction and operation of new media matrix of American think tanks.Based on that,it explores problems of Chinese think tanks and proposes solutions.[Result/conclusion]Therefore,it is better to consider the international new media communication in terms of the operating funds and budget structure of think-tanks;set up the official ranking of international new media communication;conduct operational training for relevant personnel through existing official and external media;and establish a review and record mechanism for Chinese think tanks’visits to foreign networks as well as create policy and technical conditions.
作者
庄雪娇
Zhuang Xuejiao(Chongyang Institute for Financial Studies at Renmin University of China,Beijing 100872)
出处
《智库理论与实践》
CSSCI
2021年第2期24-32,共9页
Think Tank:Theory & Practice
关键词
中国智库
新媒体矩阵
国际传播
国际影响力
Chinese think tank
new media matrix
international communication
international influence
