摘要
围绕广告设计中视觉记忆原理的运用,在阐述了基础概念和理论的基础上,对视觉记忆在现代媒体广告设计中的应用方式和应用策略进行了探讨,提出要从反差趣味效果的营造、传统文化认同的唤醒、环境互动的强调、关联事件效应的应用等几个方面来提升设计作品的视觉记忆效果,以期能实现最佳的传播效果。
By focusing on the application of the principle of visual memory in advertising design,the application methods and strategies of visual memory in modern media advertising design are discussed based on the basic concepts and theories.The creation of contrast effects,the awakening of traditional cultural identity,the emphasis on environmental interaction,and the application of related event effects can enhance the visual memory effect of design works,so as to achieve the best communication effect.
作者
龚莹莹
GONG Yingying(School of Art and Design,Anhui Broadcasting Movie and Television College,Hefei,Anhui 230061,China)
出处
《成都师范学院学报》
2021年第3期118-124,共7页
Journal of Chengdu Normal University
基金
安徽省级质量工程项目“新媒体视觉艺术教学团队”(2019CXTD069)
安徽高校人文社会科学研究项目“新媒体视角下合肥城市视觉形象推广APP设计研究”(SK2019A0967)。
关键词
视觉记忆
现代媒体
广告设计
visual memory
modern media
advertising design
