摘要
“互联网+”技术的普及和发展,给多个行业带来了冲击和发展机遇。我国饲料行业起步较早,经过几十年的发展,已经形成了较为稳定的发展模式,在“互联网+”背景下,饲料行业也受到了深远影响。“互联网+”不仅使得饲料行业市场信息公开透明,减少了消费者与企业间的信息差,也为行业发展提供了更为公平的市场环境,同时,“互联网+”为协同生产提供了可能,更有利于资源的整合和配置,实现效率的最大化。但“互联网+”也使得用户需求发生了转变,对饲料产品的个性化、品牌化要求更为严格。因此,我国饲料企业要进行转型升级,需要对互联网特点、企业发展方向进行研判。本文针对饲料企业转型路径提出了措施和建议,为饲料行业发展提供参考。
The popularization and development of“Internet+”technology has brought impact and development opportunities to many industries.China feed industry started early,and after decades of development,a relatively stable development model has been formed.Under the background of“Internet+”,the feed industry has also been profoundly affected.“Internet+”not only makes the feed industry market information open and transparent,reduces the information gap between consumers and enterprises,but also provides a fairer market environment for industry development.At the same time,“Internet+”provides the possibility for collaborative production.It is more conducive to the integration and allocation of resources to maximize efficiency.However,“Internet+”has also changed the needs of users,and the requirements for individualization and branding of feed products have become stricter.Therefore,China's feed enterprises need to conduct transformation and upgrading,and need to study and judge the characteristics of the Internet and the direction of enterprise development.This article put forward measures and suggestions for the transformation path of feed enterprises,aimed to provide reference for the development of feed industry.
作者
唐佳
TANG Jia(Hunan College of Information,Changsha,Hunan Province 410151,China)
出处
《中国饲料》
北大核心
2021年第9期114-117,共4页
China Feed
基金
2020年湖南省社科基金教育学专项课题“应用型高校校企协同育人与协同创新模式发展共生机制研究”(20YBJ28)。
关键词
“互联网+”
饲料企业
转型
升级
“Internet+”
feed enterprises
transformation
upgrading
