摘要
[目的/意义]在国家大力推进乡村振兴战略进程的背景下,积极探索休闲乡村体发展乡村休闲度假旅游的模式具有重要战略意义。[方法/过程]论文采用案例分析法,选取具有代表性的成功案例,对村落在乡村振兴战略推行方面与乡村休闲度假旅游发展等情况进行对比梳理。[结果/结论]研究发现:定向扶持(资金、技术、人才)和提质升级(产业结构、生态价值、特色文化)两大发展阶段,促使企业、机构、村民三方紧密联系,合力打造休闲美丽乡村综合体,而乡村体外围则相互作用,从而使“乡村振兴引导乡村旅游可持续发展,乡村旅游助推乡村振兴”的双向目标的达成。由此得出在乡村振兴战略下广东乡村休闲度假旅游——定向扶持、提质升级、乡村休闲度假旅游可持续发展的发展路径。
[Purpose/Significance]Under the background of the China's vigorous promotion of rural revitalization strategy,it is of great strategic significance to actively explore the mode of developing rural leisure vacation tourism by leisure rural individual.[Method/Process]This paper adopts the case analysis method,selects representative successful cases,and makes a comparative analysis of villages in the implementation of rural revitalization strategy and the development of rural leisure and vacation tourism.[Results/Conclusion]The paper found that the two development stages of targeted support(capital,technology,talent)and quality upgrading(industrial structure,ecological value,characteristic culture)promote the close contact between enterprises,institutions and villagers to jointly build a leisure and beautiful rural complex,while the rural outer wall interacts with each other,so as to achieve the two-way goal of"rural revitalization guides the sustainable development of rural tourism,and rural tourism boosts rural revitalization".Therefore,under the strategy of rural revitalization,the development path of rural leisure and vacation tourism in Guangdong Province,which is oriented support,quality upgrading and sustainable development,is concluded.
作者
刘晓君
陈书星
钟智兰
李培云
LIU Xiao-jun;CHEN Shu-xing;ZHONG Zhi-lan;LI Pei-yun(School of Tourism Management,South China Business College,Guangdong University of Foreign Studies,Guangzhou 510545,China)
出处
《中小企业管理与科技》
2021年第13期50-53,共4页
Management & Technology of SME
基金
2019年度广东省大创项目“乡村振兴视角下粤港澳大湾区生态旅游发展策略研究”(201912620001)资助
2020年度广东省大创项目“广州市莲麻小镇创意旅游发展路径研究”(202012620007)资助。
关键词
乡村振兴
乡村休闲度假旅游
案例分析法
rural revitalization
rural leisure and vacation tourism
case analysis method
