摘要
区块链技术运用到线上旅游平台有效推动了力游客打卡引导和旅游区商铺引流。文章从区块链技术的共识机制入手,归纳了其优势特征,包括实现数据透明、确保数据不可篡改、调动关联方贡献积极性、提升资源流通性、获得更精确旅游区营销数据等,提升了整个旅游区商圈环境的健康发展水平;同时提出了积分通证发行和获取环节的解决方案,为新一代线上旅游平台的开发提供参考。
The application of blockchain technology to the online travel platform has effectively promoted the guidance of tourists to check in and guide the flow of shops in tourist areas.The article starts from the analysis of the consensus mechanism of blockchain technology,and the advantages are highlighted,including enhance data transparency,data non-temperedness,resource mobilization,marketing data accuracy and the sustain health of the entire tourism district business environment.The article also introduces solutions toward token distribution and token acquisition,provides reference for development of new generation on-line tourism platform.
作者
徐劲飞
XU Jinfei(Macao University of Science and Technology,Macao 999078,China)
关键词
游客打卡引导
旅游区商铺引流
区块链技术
guidance of tourist check-in
flow attraction of stores in tourism area
blockchain technology
