摘要
以Ospider爬取百度地图开发者平台的文旅品牌相关数据为主,结合陕西A级旅游景区名单,携程、马蜂窝等主流网站的景点及攻略栏目检索结果,获取了陕西现阶段文化旅游品牌名录.借助核密度分析和缓冲区分析探究了陕西文化旅游品牌的空间格局特征,发现关中地区呈现“西安为核,多轴辐射”的态势,陕北和陕南地区呈现“以市中心为内核的圈层式集聚”特点.基于此,结合区域发展现状,提出主题IP引领、核心网络辐射驱动和龙头企业带动三大创新发展路径,并构建了文化旅游品牌创新发展路径评价指标体系,应用多层次灰色评价进行了综合测度,取得了相应结论:核心网络辐射驱动路径的综合评价等级为优,是现阶段陕西文化旅游品牌发展的最佳路径;而其他两种发展路径的综合评价等级为良,可对最优路径进行补充.
Based on the cultural and tourism brand related data with Ospider’s crawling on the Baidu map developer platform,combined with the list of Shaanxi A-level tourist attractions,the search results of scenic spots and guides columns on mainstream websites such as Ctrip and Mafengwo,we obtained the cultural tourism brand directory of Shaanxi.With the help of nuclear density analysis and buffer analysis,the spatial pattern of Shaanxi’s cultural tourism brand was explored.Combined with the status quo of regional development,three innovative development paths were proposed,namely thematic IP leading,core network radiation driving,and leading enterprises promoting.We constructed the path evaluation index system of cultural tourism brand innovative development,and comprehensively measured using the multi-level gray evaluation to get the corresponding conclusions.The results show that the comprehensive evaluation level of the core network radiation driving path is excellent,which is the best path for the development of Shaanxi cultural tourism brand at the present stage;while the comprehensive evaluation level of the other two development paths is good,which can supplement the optimal path.
作者
张阳
靳雪
龚先洁
姜欢欢
ZHANG Yang;JIN Xue;GONG Xianjie;JIANG Huanhuan(School of Economics and Management,Xi’an Aeronautical University,Xi’an 710077,China;School of Economics and Management,Chang’an University,Xi’an 710064,China;General Aviation Industry Research Center,Xi’an Aeronautical University,Xi’an 710077,China)
出处
《河南科学》
2021年第4期668-675,共8页
Henan Science
基金
陕西省软科学研究计划(2020KRM068)
陕西省哲学社会科学重大理论与现实问题研究项目(2021ND0193)。
关键词
文化旅游品牌
空间格局
创新发展路径
陕西
cultural tourism brand
spatial pattern
innovative development path
Shaanxi Province
