摘要
直播行业技术不断发展,受国内外新冠肺炎疫情影响,企业利用互联网开展跨地域线上直播培训已成为企业培训的一种新型培训模式,受到越来越多的关注和推崇。本文在对线上直播培训进行简要概述和优势分析的基础上,以中国石化营销骨干直播能力提升培训项目为例,对线上直播培训在企业培训中实际应用及其良好培训效果进行归纳总结,并对线上直播培训所存在的问题进行深入探讨,给出相应改进措施,为今后线上直播培训在企业培训中的推广应用提供一定参考和思路。
With the continuous development of the technology of live broadcasting industry and the influence of COVID-19 at home and abroad,the use of the Internet to develop cross-regional live broadcast training has become a new training mode for enterprise training,and has attracted more and more attention and preference.Based on the brief overview and advantage analysis of online live training,this paper takes the live Broadcasting Training Program for SINOPEC Marketing Professinals as an example,summarizes the practical application and good training effect of live training in enterprises broadcasting,and deeply discusses the problems existing in such training,and gives corresponding countermeasures and suggestions,so as to provide reference for future live broadcasting training in the industry.
作者
陈帅
Chen Shuai(SINOPEC Sales Company Training Center,Beijing 101408,China)
出处
《石油化工管理干部学院学报》
2021年第2期57-62,共6页
Journal of Sinopec Management Institute
关键词
线上直播培训
企业培训
训战模式
培训效果
online live broadcasting training
training mode
training results
