摘要
图书馆开展活动品牌化建设,是推动图书馆服务活动从基本服务向优质服务发展、从均等化向特色化发展、从自由化向标准化发展的创新性探索。实践证明,品牌化建设将有效地推进图书馆从整体上提升服务形象和服务品质。结合佛山市图书馆历年开展活动品牌化建设的工作实践,对图书馆活动品牌建设的意义,活动品牌的角色定位、系统构建、宣传推广及绩效评估等方面进行了论述,探索了图书馆活动品牌发展途径及其价值提升的策略。
The brand identity of library is an innovative exploration to promote the development of library service activities from basic service to quality service,from equalization to characteristic development and from liberalization to standardization.Practice has proved that the brand identity will effectively promote the library from the overall improvement of service image and service quality.Based on the practice of carrying out the brand identity of activities in Foshan Library over the years,this paper discusses the significance of brand building,the positioning and system development of the brand of the activity,the promotion and evaluation of the brand activities,etc.,in order to explore the way of brand development of the library activities and its strategy of increasing its value.
作者
梁燕
LIANG Yan(Library of Foshan,Foshan 528000,Guangdong,China)
出处
《惠州学院学报》
2021年第2期124-128,共5页
Journal of Huizhou University
关键词
图书馆活动
品牌建设
策略
activities of library
brand identity of activities
strategy
