摘要
随着全媒体的到来,抖音、B站、快手等自媒体平台异军突起,不断地冲击着传统的电视新闻播音主持行业,在如此严峻的形势下,电视新闻播音主持需要转型和变革。分析传统电视新闻播音主持面临的挑战和存在的问题,提出应对挑战和解决的困境方案。
With the advent of omnimedia era,we-media such as Tiktok,Bilibili,Kwai have sprung up from the media platform,constantly impacting the traditional TV news broadcasting host industry.Under such severe situation,TV news broadcasting host needs immediate transformation and reform.This paper first expounds and analyzes the challenges and existing problems faced by traditional TV news broadcasting hosts,and then puts forward specific solutions to deal with such challenges and dilemmas.
作者
马冰
MA Bing(Liaocheng Radio and Television Station, Liaocheng 252000, China)
出处
《中国有线电视》
2021年第5期537-539,共3页
China Digital Cable TV
