摘要
改革开放若干年以来,随着经济的发展,我国体育的发展从事业到产业的转变是不可避免的,人们对身体健康方面的关注程度越来越高,居民在体育方面的消费也在不断增长。在上海这样经济发达的区域,体育产业的发展必将为这座城市带来更多的经济效益。随着该市社区居民人均收入水平的提高,其消费观念也随之发生转变,这就会使他们的日常消费需求向新的领域延伸和扩张。对上海市居民体育消费现状的分析,可以客观地把握体育消费市场的发展轨迹,进一步根据市场有针对性地优化体育消费产品和环境,并把潜在的市场需求尽可能地转变为市场机会。
Since the reform and opening up,with the development of economy,the development of China’s sports from the cause to the industry is inevitable,people have paid more and more attention to physical health.Spending on sports is also growing.In such an economically developed region as Shanghai,the development of sports industry will certainly bring more economic benefits to the city.As the per capita income level of residents in the city community increases,their consumption concepts will also change,which will make their daily consumption needs to extend and expand to new areas.By analyzing the current situation of Shanghai residents’sports consumption,we can objectively grasp the development path of the sports consumption market,further optimize the sports consumption products and environment according to the market,and turn the potential market demand into market opportunity as much as possible.
作者
王翊超
WANG Yichao(East China University of science and technology,Shanghai,200030 China)
出处
《当代体育科技》
2021年第9期165-167,共3页
Contemporary Sports Technology
关键词
国民经济
体育产业
居民消费
现状研究
National economy
Sports industry
Resident consumption
Status analysis
