摘要
Background:his paper presents a case study on 100Credit,an Internet credit service provider in China.100Credit began as an IT company specializing in e-commerce recommendation before getting into the credit rating business.The company makes use of Big Data on multiple aspects of individuals’online activities to infer their potential credit risk.Methods:Based on 100Credit’s business practices,this paper summarizes four aspects related to the value of Big Data in Internet credit services.Results:1)value from large data volume that provides access to more borrowers;2)value from prediction correctness in reducing lenders’operational cost;3)value from the variety of services catering to different needs of lenders;and 4)value from information protection to sustain credit service businesses.Conclusion:The paper also discusses the opportunities and challenges of Big Databased credit risk analysis,which needs to be improved in future research and practice.
