摘要
采用文献资料法、实例分析法等,对新媒介传播视角下民族传统体育文化的推广进行了研究。研究认为:媒介传播方式由单向转变为双向、受众接受方式由固定转变为移动等。分析认为新媒介传播视角下民族传统体育文化推广存在新媒介传播的消费化、新媒介传播的娱乐性等影响问题。研究认为应:明确传播主体、把握传统内涵、创新推广形式等,以期为民族传统体育文化推广提供发展思路。
This paper studies the promotion of national traditional sports culture from the perspective of new media communication by means of literature and case analysis. The research shows that the way of media communication has changed from one-way to two-way,and the way of audience acceptance has changed from fixed to mobile. From the perspective of new media communication,there are some problems in the promotion of national traditional sports culture,such as the consumption of new media communication and the entertainment of new media communication. The author thinks that we should make clear the main body of communication,grasp the traditional connotation and innovate the form of promotion,so as to provide development ideas for the promotion of national traditional sports culture.
作者
张驰
Zhang Chi(Sport College of China West Normal University,Nanchong 637002,Sichuan,China)
出处
《体育科技文献通报》
2021年第6期46-48,共3页
Bulletin of Sport Science & Technology
基金
国家体育总局体育文化发展中心·西华师范大学体育文化研究基地重点项目(项目编号:18TA002)。
关键词
新媒介
传播
民族传统体育文化
new media
communication
national traditional sports culture
