摘要
在自然灾害应对中,政府利用媒体力量将事件信息传递给公众,研究媒体上事件信息的议题讨论与政府建构的事件议题是否一致有助于了解政府危机沟通效果。以2018年台风“山竹”为例,基于网络议程设置理论分析自然灾害中政府和媒体的议程网络及其互动关系。研究发现,政府和媒体的议程网络存在显著的正相关性,且呈现出“合”与“离”的两种交互状态。宏观层面看,政策议程和媒体议程均聚焦于政府行为、事件陈述、实用信息属性上;微观层面看,政策议程建构逻辑偏感性色彩,议程网络结构呈现议题集中化和核心化特征;而媒体议程建构逻辑偏理性口吻,议程网络结构呈现议题均匀分布特征。据此得出:政府要主动建构议题,掌握危机沟通话语权;积极发挥新媒体特性,提高政策议程传播效能;合理组合议题要素,通过输出逻辑引导社会舆论。
The government uses the power of the media to transmit information to the public in natural disasters,and it is helpful to understand the effectiveness of government crisis communication by studying whether the topic of event information in the media is consistent with the event topic constructed by the government.This paper,by referring to Typhoon Mangkhut of 2018 in line with the theory of network agenda setting,focuses on the network agenda and interactions between government and media in natural disasters.The results show that there is a significant positive correlation between the network agenda of the government and the media,and there are two interactive states of“cooperation”and“separation”.From the macro level,both the policy agenda and the media agenda focus on government actions,event statements and practical information.From the micro level,the logic of policy agenda construction is more perceptual,and the network agenda structure presents the characteristics of centralized and core issues;while the logic of media agenda construction tends to be rational,and the network agenda structure presents the characteristics of uniform distribution of issues.Therefore,the paper proposes that the government should construct issues forwardly and have the initiative of crisis communication in hands;take advantage of new media actively and improve the communication efficiency of policy agenda;combine the elements of issues reasonably and guide the public opinion by logic output.
作者
李贺楼
徐强
LI He-lou;XU Qiang(School of Public Administration,South China University of Technology,Guangzhou 510640,Guangdong,China)
出处
《华南理工大学学报（社会科学版）》
2021年第3期86-95,共10页
Journal of South China University of Technology(Social Science Edition)
基金
教育部哲学社会科学研究重大课题攻关项目(16JZD026)
广州市哲学社会科学发展“十三五”规划重大课题(2017GZZD02)。
关键词
自然灾害
网络议程设置
政府议程
网络议程
危机沟通
台风“山竹”
natural disasters
network agenda setting
goverment agenda
network agenda
crisis communication
Typhoon Mangkhut
