摘要
随着数字化阅读逐渐成为当代青年的主流阅读模式,借助新媒体技术实现高质量、专业化的阅读推广服务成为当代高校图书馆的一项重要使命,对于传媒类院校更是如此。对2020年和2021年山西传媒学院读者参与图书馆阅读推广活动情况进行了调研,从读者参与度、阅读载体偏好、推广实际路径、读者期望路径等方面进行了剖析,针对性地提出了新媒体环境下传媒类院校图书馆阅读推广路径的创新思路,以期为之后同类服务的开展提供借鉴。
With the digital reading gradually becoming the mainstream reading mode of contemporary youth,realizing high-quality and professional reading promotion services with the help of new media technology has become an important mission of contemporary university libraries,especially for communication universities.This paper investigates the readers’participation in library’s reading promotion activities in 2020 and 2021 in Communication University of Shanxi,and analyzes the participation rate,the preference of reading carriers,the actual promotion paths,and the readers’expected paths,etc.,and puts forward the innovative ideas of the reading promotion paths for communication university libraries under the new media environment,in order to provide the reference for the development of similar services in the future.
出处
《图书情报导刊》
2021年第5期15-21,共7页
Journal of Library and Information Science
关键词
新媒体
传媒类高校图书馆
阅读推广
new media
communication university library
reading promotion path
