摘要
近年来,新生入学大礼包设计作为校园文化建设的一部分,正逐步走向创新与个性的多元领域。本文在综合设计应用广泛和各大高校新生礼品层出不穷的背景下,从高校新生礼包开发的瓶颈和普遍性问题出发,以东北大学为例,提出针对东北大学新生入学礼包创意设计,阐述校园新生入学大礼包创新性的设计思路,并论述校园新生入学大礼包产品的个性形式和多样化表现方法,对校园新生入学大礼包的创新设计研究有着重要意义。
In recent years,the design of new student entrance gift bags,as a part of campus culture construction,is gradually moving towards a diversified field of innovation and individuality.In this paper,against the background of the wide application of comprehensive design and the endless emergence of new student gifts in major universities,from the bottleneck and universal problems of the development of new student gift bags in universities,taking Northeastern University as an example,we propose the creative design of new student entrance gift bags for Northeastern University,elaborate the innovative design ideas of campus new student entrance gift bags,and discuss the individual forms and diversified expression methods of campus new student entrance gift bag products,which are important for the campus new student It also discusses the innovative design ideas of campus freshman gift bags,and discusses the individual forms and diversified expression methods of campus freshman gift bags.
作者
常新怡
张萌(指导)
CHANG Xin-yi(Northeastern University,Shenyang 110819,China)
出处
《绿色包装》
2021年第5期90-94,共5页
Green Packaging
基金
东北大学第15批(2021年)大学生创新训练计划“双创背景下新生入学礼包的设计开发——以东北大学为例”项目成果(211024)
中央高校基本科研业务专项资金资助(N2124001)。
关键词
校园礼包
创新设计
文创
campus gift bag
innovative design
cultural and creative
