摘要
产品品牌化已经成为产品竞争力的体现。在阐述劳动价值论与品牌价值概念的基础上,从品牌价值中的生产劳动和溢价现象两个角度以劳动价值论为视角分析品牌价值,发现品牌的设计与管理属于复杂的、高含量的生产劳动;由于消费者的心理情感认同和供求关系的不平衡,产生品牌商品溢价现象。因此,应拓宽劳动价值理论的研究范围,品牌功能价值的基础,树立品牌综合价值观,提升品牌价值。
Product branding has become a manifestation of product competitiveness.On the basis of expounding the concept of labor value theory and brand value,this paper analyzes the brand value from the perspective of labor value theory from the perspective of production labor and premium phenomenon in brand value,and finds that the design and management of brand belongs to complex and high content production labor;due to the consumer's psychological and emotional identity and the imbalance between supply and demand,the phenomenon of brand commodity premium is generated.Therefore,we should broaden the research of labor value theory,the foundation of brand function value,establish brand comprehensive values and enhance brand value.
作者
赵乔
ZHAO Qiao(Capital University of Economics and Business,Beijing 100071,China)
出处
《北京经济管理职业学院学报》
2021年第1期51-57,共7页
Journal of Beijing Institute of Economics And Management
关键词
品牌
劳动价值论
溢价现象
使用价值
brand
labor value theory
premium phenomenon
use value
