摘要
采用文献资料法等,基于马凌诺斯基的“文化功能论”视角对单板滑雪文化内涵、外延、价值进行梳理,探讨我国单板滑雪文化推广的实施路径。单板滑雪文化作为以单板滑雪运动为基本内容的一种社会文化现象,可解构为物质文化、精神文化、社会组织文化三个方面,其价值在于树立冰雪运动文化自信、推动冰雪运动参与人口增长、促进冰雪运动产业经济发展繁荣。提出单板滑雪文化推广路径:打造特色品牌赛事、把握冰雪进校园契机、重视专业人才培养、借助自媒体宣传平台进一步推广。
By using the method of literature review,based on Malinowski's"cultural function theory",this paper analyzed the connotation,extension and value of snowboarding culture,and discussed the promotion path of snowboarding culture in China.Snowboarding culture is a social culture phenomenon with snowboarding as its basic content,which can be deconstructed into three aspects:material culture,spiritual culture,and social organization culture.Its value lies in building up the confi dence of ice and snow sports culture,promoting the increase of the population participating in ice and snow sports,and boosting the ice and snow sports industry.The path of promoting snowboarding culture:We should create special brand events,seize the opportunity of ice and snow entering the campus,attach importance to the training of professional talents,and further promote snowboarding culture by We-media plat forms.
作者
姜琪
刘俊一
徐莹
路文平
JIANG Qi;LIU Jun-yi;XU Ying;LU Wen-ping(College of Physical Education of Northeast Normal University,Changchun 130024,China;Jilin University of Finance and Economics,Changchun 130017,China)
出处
《体育文化导刊》
CSSCI
北大核心
2020年第12期14-18,25,共6页
Sports Culture Guide
关键词
冰雪运动
单板滑雪
运动文化
价值
推广路径
ice and snow sports
snowboarding
sports culture
value
promotion path
