摘要
以清代补子纹样为例为当下传统文化的创新寻找出路。近年来,在我国“文化自信”的号召下,国潮设计应运而生,活跃于文化消费市场。所谓“国潮”,即中国潮流,具体译为将中国元素融入当下的潮流中并产生视觉上的冲击力。中国元素亦不是单一的,其复杂多样,杂糅成体,如中国文化、中国艺术、中国精神等。这也使国潮设计表现多样,层次丰富,底蕴深厚。同时国潮设计在继承传统的基础上符合当下人们的审美喜好,甚至精神追求,不仅扩大了文化知名度,而且深受消费者青睐。通过对国潮设计的发展现状、艺术特点等展开论述,分析出宏观的设计流程,并以清代补子纹样为例进行国潮设计实践。国潮设计进行传统文化的创新是当下的一大趋势,能有效激发文化消费市场。
Taking the Buzi pattern of Qing Dynasty as an example,this paper aims to find a way out for the innovation of current traditional culture.In recent years,under the call of“cultural confidence”in our country,Guochao design emerges as the times require and is active in the cultural consumption market.The so-called“Guochao”,that is,the Chinese trend,is specifically understood as the integration of Chinese elements into the current trend,which produces a visual impact.Chinese elements are not single,they are complex,diverse and mixed.For example,Chinese culture,Chinese art,Chinese spirit and so on.This also forms the diversified performance of Guochao design,which is rich in levels and profound in-depth.At the same time,on the basis of inheriting the tradition,Guochao design can meet people??s aesthetic preferences and even spiritual pursuit.It not only broadens the cultural popularity,but also is favored by consumers.This paper discusses the development status and artistic characteristics of Guochao design,analyzes the macro design process,and carries out Guochao design practice by taking the Buzi pattern of Qing Dynasty as an example.The innovation of traditional culture carried out by Guochao design is a major trend nowadays,which can effectively stimulate the cultural consumption market.
作者
杜鹤民
蒋俊杰
DU Hemin;JIANG Junjie(Creative Design College of Shenzhen Technology University,Shenzhen 518118,China;Faculty of Innovation and Design,City University of Macao,Macao 999078,China)
出处
《工业工程设计》
2021年第3期35-42,共8页
INDUSTRIAL&ENGINEERING DESIGN
基金
广东省普通高校特色创新类项目(2018KTSCX346)
教育部产学合作协同育人项目(201802201007)
广东省产学合作协同育人项目(PROJ1133147181247762432)。
关键词
国潮设计
中国元素
文化创新
补子纹样
Guochao design
Chinese elements
cultural innovation
tonic pattern
