摘要
媒体融合走过了8年,去年中央提出“媒体深度融合”的要求,深度融合是媒体融合发展到一定阶段的必然进程,也是社会的“媒介化”对媒体融合提出的新要求。“深度融合”深在哪里?要从媒介与媒介层面整合的“小融合”,走向媒体与社会层面的“大融合”。本文对媒体深度融合语境下“媒体+政务”“媒体+商务”“媒体+服务”“媒体+平台”的理论逻辑和实践范式进行了研究,探索“媒体+”的无限可能,寻找媒体深度融合“出圈”“破局”的实现路径。
After eight years of media convergence,the central government put forward the requirement of"deep media convergence"last year.Deep media convergence is an inevitable process for the development of media convergence to a certain stage.It is also a new requirement for media convergence put forward by the communication society and the"mediatization"of the society.What does deep integration require?It requires shifting from the"narrow integration"between different media to the"broad integration"between the media and the society.This paper studies the theoretical logic and practical paradigms of"media+government affairs","media+business","media+service"and"media+platform"in the context of"deep media convergence",explores the infinite possibilities of"media+",and looks for the breakthrough path for deep media convergence.
作者
姜圣瑜
刘晓来
Jiang Shengyu;Liu Xiaolai
出处
《传媒观察》
CSSCI
2021年第6期71-76,共6页
Media Observer
关键词
深度融合
媒体+
小融合
大融合
传播社会
deep integration
media+
narrow integration
broad integration
communication society
