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市场导向、知识搜索与失败学习匹配对朴素式创新的影响

Research on the Influence of Market Orientation,Knowledge Search and Failure from Learning Matching on Frugal Innovation
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摘要 朴素式创新是企业应对资源稀缺和经济发展新常态的重要途径。基于资源基础观和组织双元视角,采用fsQCA方法分析反应性市场导向、前瞻性市场导向、本地知识搜索、跨界知识搜索和失败学习5个前因条件的不同组态与朴素式创新之间的关系,探索驱动朴素式创新的多元路径。研究结果表明,导致高朴素式创新的组态路径有3条,即由前瞻性市场导向、跨界知识搜索和失败学习构成的先动型,由反应性市场导向、本地知识搜索和跨界知识搜索构成的响应型,由反应性市场导向、前瞻性市场导向和失败学习构成的导向平衡型;导致低朴素式创新的组态路径也有3条,但它们并不是高朴素式创新组态的对立面,高、低朴素式创新组态具有因果非对称性。 Based on resource-based view and dual perspective of organization,this paper adopts fsQCA method to analyze the relationship between frugal innovation and different configurations of reactive market orientation,proactive market orientation,local knowledge search,cross-border knowledge search and failure from learning,so as to explore multiple paths driving frugal innovation.Research results show that there are three paths leading to high frugal innovation.The first path is proactive type,which is constituted by proactive market orientation,cross-border knowledge search and failure from learning.The second path is reactive type,which is constituted by reactive market-oriented,local search and cross-border knowledge search.The third path is orientation balanced type,which is constituted by reactive market orientation,proactive market orientation and failure from learning.There are also three paths that lead to low frugal innovation,but they are not the opposite to high frugal innovation configuration,so high and low frugal innovation configuration have causal asymmetry.
作者 曲小瑜 Qu Xiaoyu(Management School,Dalian University of Technology, Dalian 116034, China)
出处 《科技进步与对策》 CSSCI 北大核心 2021年第13期29-36,共8页 Science & Technology Progress and Policy
基金 国家自然科学基金青年项目(71802035,71703012) 辽宁省社会科学规划基金项目(L18CGL003,L19CGL011) 辽宁省自然科学基金项目(2019-ZD-0126) 辽宁省教育科学“十三五”规划项目(JG18DB049)。
关键词 朴素式创新 市场导向 知识搜索 失败学习 fsQCA Frugal Innovation Market Orientation Knowledge Search Failure from Learning fsQCA
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