摘要
文章分析了新媒体环境下开展永州市特色农产品网络营销的必要性,针对永州市特色农产品网络营销现状和存在的问题,提出了完善新媒体环境下永州市特色农产品网络营销体系的具体策略,为提高永州市特色农产品网络营销、进一步推动农村经济发展、促进乡村振兴助力。
This paper analyzes the necessity of developing network marketing of characteristic agricultural products in Yongzhou City under the new media environment,and in view of the current situation and existing problems of network marketing of characteristic agricultural products in Yongzhou City,puts forward specific strategies to improve the network marketing system of characteristic agricultural products in Yongzhou City under the new media environment,so as to improve the network marketing of characteristic agricultural products in Yongzhou City,further promote the development of rural economy,promote the development of rural economy,and promote the development of network marketing of characteristic agricultural products in Yongzhou City Promote the revitalization of rural areas.
作者
余建平
Yu Jianping(Business School,Yongzhou Vocational and Technical College,Yongzhou 425100,Hunan,China)
出处
《农业技术与装备》
2021年第5期57-58,共2页
Agricultural Technology & Equipment
基金
2019年湖南省教育厅科学研究一般项目:互联网销售模式对永州地区特色农产品营销驱动效益研究(编号:19C1859)。
关键词
新媒体
特色农产品
网络营销
永州市
new media
characteristic agricultural products
network marketing
Yongzhou
