摘要
推动江西文化产业发展,提升文化消费规模与水平,是加快推进文化强省建设的现实需要。近年来,江西文化产业发展势头强劲,“三区五板块”的文化产业发展格局正在形成。但是,江西文化产业体量小,跨界融合及产业内部融合不足,消费体验价值感知水平低。因此,必须创意托举,集聚联盟,拉伸产业链条,拓展消费空间;依赖产业发展,提高收入水平,增强消费实力;构建记忆场所,打造线上线下融合的文化消费空间;以数字技术主导平台搭建,促进文化需求和供给的有效对接。
Promotion of Jiangxi's culture industry development and enhancement of cultural consumption in terms of scale and level meet the practical need of accelerating the construction of a culturally strong province.In recent years,Jiangxi's culture industry has developed with a strong momentum shaping a development pattern of the“Three Regions and Five Sectors”.However,Jiangxi's culture industry is still small in size,insufficient for cross-sectoral integration and internal integration,and low at the level of consumer experience value perception.Therefore,it is necessary to promote creativity,gather alliances,extend industry chains,and expand consumption space;also,reliance on industrial development depends on relevant income-level raise and enhanced consumption strength;further,it is to build memorial sites and create an online-and-offline cultural consumption space;finally,utilizing the digital technology-led platform promotes the effective connection between the cultural demand and supply.
作者
曹莎
刘玉凤
CAO Sha;LIU Yu-feng(Nanchang Normal University,Nanchang 330032,China)
出处
《南昌师范学院学报》
2021年第3期60-63,共4页
Journal of Nanchang Normal University
关键词
文化产业
文化消费
融合发展
culture industry
cultural consumption
integrated development
