摘要
全球一体化发展趋势给饲料企业跨境电商业务的拓展,提供了新的机遇和发展空间。在更开放的国际市场环境下,饲料产品的市场推广和品牌影响力都会得到进一步提升。跨境电商模式的选择将决定饲料企业国际市场开拓的成败,在现有的B2B等电商模式下,饲料产品跨境电商成本无法得到有效控制,物流效率也无法得到保证。为此,本文从成本控制和用户体验的角度出发,设计一种全新的M2C+海外仓的跨境电商模式,旨在缩短供应链长度和产品交付时间的同时,显著降低跨境电商的各项成本。为保证全新电商模式的顺利推广和使用,还要从数字资源整合、跨境电商流程规范及平台窗口建设等方面加以完善,全面提升饲料产品海外市场的竞争力。
The development trend of globalization provides new opportunities and development space for the expansion of cross-border e-commerce business of feed enterprises.In a more open international market environment,the market promotion and brand influence of feed products will be further enhanced.The choice of cross-border e-commerce mode will determine the success or failure of international market development of feed enterprises.Under the existing B2B e-commerce mode,the cost of cross-border e-commerce of feed products can not be effectively controlled,and the logistics efficiency can not be guaranteed.Therefore,from the perspective of cost control and user experience,a new cross-border e-commerce model of M2C+overseas warehouse was designed,which not only shorten the length of supply chain and product delivery time,but also significantly reduce the costs of cross-border e-commerce.In order to ensure the smooth promotion and use of the new e-commerce model,it was necessary to improve the digital resource integration,cross-border e-commerce process specification and platform window construction,so as to comprehensively enhance the competitiveness of feed enterprises in overseas markets.
作者
李艳平
LI Yanping(School of English Language and Literature,Xi’an Fanyi University,Xi’an,Shanxi Province 710105,China)
出处
《中国饲料》
北大核心
2021年第13期143-146,共4页
China Feed
关键词
全球一体化
饲料产品
跨境电商
M2C
海外仓
global integration
feed products
cross border e-commerce
M2C
overseas warehouse
