摘要
在社会娱乐泛化的环境下,体育明星网红现象也开始大量涌现。良好的体育明星网红形象不仅可以提升运动员的标榜形象,还可以强化体育教育功能并带动体育文化健康发展,反之则会产生负面影响。由此而形成的体育明星网红现象引起了社会各界的高度关注,如何规范其发展轨迹,促进其健康发展,成了当下研究人员所热议与关注的话题。
In the environment of social entertainment generalization,the phenomenon emerges that sports stars become online celebrities.A good online image of sports stars can not only improve the image of athletes,but also strengthen the function of physical education and promote the healthy development of sports culture.On the contrary,it will have a negative impact.For this reason,the phenomenon has aroused great concern from various circles of the society.How to standardize its development track and promote its healthy development have become people's hot topic of discussion and concern.
作者
周文龙
杨鹭
ZHOU Wenlong;YANG Lu(School of Physical Education,Qiongtai Normal University,Haikou 571127,China;School of Physical Education,Hainan University,Haikou 570228,China)
出处
《长春大学学报》
2021年第6期77-80,共4页
Journal of Changchun University
基金
海南省哲学社会科学规划课题(HNSK〔YB〕20-19)。
关键词
娱乐化视角
体育明星
网红
entertainment perspective
sports stars
online celebrities
