摘要
新媒体环境下,主旋律电影与受众间的关系受意识形态、资本市场、媒介技术的影响而发生诸多显著变化。一方面,主旋律电影在新的传播环境下,借助新的传播理念和媒介技术,从主体性和群体性两方面继续加强对受众的积极建构;另一方面,社会价值的多元化导向和信息来源的多样化方式使得受众群体对主旋律电影的解读呈现差异化特征,一定程度上反作用于主旋律电影的建构过程。传受双方试图在试探、协商、妥协的互动关系中建立新的共生模式,寻求新的创新之路。
In the new media environment,the relationship between the theme movie and the audience is affected by ideology,capital market and media technology,and has undergone many significant changes.On the one hand,in the new communication environment,theme movies continue to strengthen the positive construction of the audience from the two aspects of subjectivity and group with the help of new communication concepts and media technology;On the other hand,the diversity of social value and the richness of information resources enable the audience to grasp the initiative of decoding the theme movie at certain level,and reversely affect the construction process of the theme film through the way of differential interpretation.The two sides try to establish a new symbiotic model and seek a new way of innovation in the interactive relationship of exploration,negotiation and compromise.
作者
刘子成
苏宏元
LIU Zi-cheng;SU Hong-yuan(College of Marxism,Shanxi University,Taiyuan 030006,China;School of Journalism and Communication,South China University of Technology,Guangzhou 510640,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第7期69-74,共6页
Editorial Friend
基金
国家社会科学基金项目“习近平总书记治国理政思想的文艺育德观研究”(16BKS012)。
关键词
新媒体
主旋律电影
受众
关系
new media
theme movie
audience
relationship
