摘要
近年来,我国经济高速发展,环境问题也越来越突出。改变消费方式,推动绿色消费已成为新常态下经济发展的新任务。基于社会认知理论和计划行为理论,以环境价值观作为调节变量构建社区环境对绿色消费行为意愿的影响机制模型,运用调研的321份样本数据进行实证分析。研究结果表明:绿色消费行为意愿不仅受居住社区绿化环境的影响,同时受周围社会压力感知的影响;主观规范在社区环境与绿色消费行为意愿的关系中起部分中介作用;环境价值观的不同维度起到不同的调节作用,利己价值观在社区环境与主观规范之间起负向调节作用,利他价值观和生态价值观在社区环境与主观规范的关系中起正向调节作用。
In recent years,with the rapid development of China's economy,environmental problems are more and more prominent.Changing consumers'consumption patterns and promoting green consumption have become new tasks of economic development under the new normal and new requirements of promoting ecological civilization construction.However,previous studies paid little attention to the mechanism of environmental factors on consumption intention.Therefore,based on the theory of social cognition and the theory of planned behavior,the influence mechanism model of community environment on residents'green consumption behavioral intention was constructed with environmental values as the moderating variable,and an empirical analysis was made by using 321 sample data randomly surveyed in China.The results show that the residents'willingness of green consumption behavior is not only affected by the residential environment,but also affected by the perceived social pressure.Subjective norms play a partially intermediary role between community environment and residents'green consumption behavior intention.Different dimensions of environmental values play different regulating roles:egoistic values play a negative moderating role in the relationship between community environment and subjective norms,while altruistic values and ecological values can positively moderate the positive influence of community environment on residents'subjective norms.
作者
丁志华
姜艳玲
王亚维
DING Zhihua;JIANG Yanling;WANG Yawei
出处
《中国矿业大学学报（社会科学版）》
CSSCI
2021年第6期107-120,共14页
Journal of China University of Mining & Technology(Social Sciences)
基金
国家自然科学基金面上项目“我国城市居民低碳消费行为驱动机理及引导政策研究:家庭生命周期视角”(项目编号:71974190)
江苏省社科基金重点项目“江苏城市居民低碳消费行为特征、机理及引导政策”(项目编号:19GLA005)
中国矿业大学双一流专项“新形势下工商管理学科前沿问题研究”。
关键词
社区环境
绿色消费行为意愿
主观规范
环境价值观
community environment
intention of green consuming behavior
subjective norms
environmental values
