摘要
形象地说,流量社会是卡斯特和鲍德里亚在万物互联时代的相遇。在流量社会,信息流动不只是组织和生产中的一个要素,而是支配了经济、政治与象征生活之全部过程。信息流动与社会生产间的“接合”(卡斯特语)已扩散到整个社会关系和社会结构,以致穿透与修改了权力经验,构造出一种新的社会整合逻辑——流量逻辑。流量逻辑以流动数据的筛选评价和注意力捕获,既将个体转化为集信息生产和消费于一身的“流量人”,也改变了社会实践形态。在分层标准上,流量极具渗透性地打通了韦伯式三维分层标准之间的隔阂,将其统一为一个直观显示的数字,基于常规生产劳动的能力积累被排斥在刷屏人气和数据之外;在消费形态上,注意力经济使标榜与众不同的符号消费汇入大众不约而同的趋同潮流,信息是无限的但注意力是稀缺的;在审美取向上,“皮相审美”大行其道,使人们将注意力集中在视觉上的效果和表层的情绪体验,导致精神审美的缺席和审美内容的空洞。人们的认同感并非来自真实互动,而是源于对流量营造的注意力中心的依附。依据焦点对象建立的暂时性同意秩序存在诸多不确定性风险。
Evocatively speaking,traffic society is regarded as the encounter of Castells and Baudrillard in a network society.It is not the result of the development of productivity,but the success of information capital.In a traffic society,the flow of information is not only an element in organization and production,but also the whole procedure that dominates the economy,politics,and symbolic life.The connection of infor mation flow and social production(Castells)has extended into whole social relationships and structures,which permeates and shifts the practice of authority,then creating a new logic to integrate the society is named traffic logic.Traffic logic relies on filtrating comments and capturing attention to shift the person to traffic one with the ability mixing producing and consuming and change the social practicing patterns:in criteria of stratification angle,traffic breaks the barriers of three dimensions in the theory of Weber and make them as a direct number which emphasizes the data of popularity,not the normal labor ability.In consuming angle,attention economy causes special symbols to submit to the monotonous and similar trend of public,but the information is no limitation,attention is rare.In the aesthetic angle,superficial beauty has dominated the tendency,people pay more attention to the effect of vision and feeling of emotion,which leads to the lack of mental aesthetics and inane content.The sense of identity does not come from true interaction but affiliate to the core of attention created by traffic.There are many risk uncertainties due to the transient agreeable rules established by the focus subject.
作者
刘威
王碧晨
Liu Wei;Wang Bichen(Department of Sociology,Jilin University,Changchun 130012)
出处
《浙江社会科学》
CSSCI
北大核心
2021年第8期71-83,158,159,共15页
Zhejiang Social Sciences
基金
吉林大学劳动关系专项研究课题(编号:2018LD008)
吉林大学青年学术骨干支持计划(编号:2019FRGG02)
吉林省哲学社会科学智库基金项目(编号:2020JLSKWT002)
教育部人文社科重点研究基地重大项目(编号:18JJD720001)。
关键词
流量逻辑
流量社会
网络社会
符号消费
traffic logic
traffic society
network society
symbol consuming
