摘要
为了规避体育短视频传播内容风险,以及降低风险发生的可能性与严重性,以新媒体下体育短视频的传播内容及风险为研究对象,运用文献资料法、逻辑分析法、Nvivo质性分析法、定性分析法等研究方法,阐述了新媒体时代体育传播格局和体育短视频传播的特征;归纳提取出体育短视频传播内容的4个维度:“体育赛事活动”“体育商业活动”“体育政策表达陈述”“社会参与”;并筛查出20类传播内容风险。建议实施风险防控措施与应对策略,输出优质传播内容,健全法律体系;多方协同,严格审核内容。
In order to avoid the risk of sports short video transmission content and reduce the possibility and severity of the risk,with the spread of sports short video content under the conditions of the new media and risk as the research object,using litera-ture,logic analysis,Nvivo qualitative analysis,qualitative analysis and other research methods.The main conclusion:this paper ex-pounds the new media era sports dissemination pattern and characteristics of short video transmission,concludes that sports a short video transmission contents of four dimensions:“sports activity”,“sports business activities”,“sports policy expression statement”,“social participation”,risk and spread risk screening out 20 class content.Advice:the implementation of risk preven-tion and control measures and countermeasures:export high-quality communication content,improve the legal system;do the mul-tilateral coordination,strict content audit.
作者
陈立春
杨怀宇
CHEN Lichun;YANG Huaiyu(Boda College of Jilin Normal University,Siping 136000,China;School of P.E.,Jilin University,Changchun 130012,China)
出处
《南京体育学院学报》
2021年第8期50-53,共4页
Journal of Nanjing Sports Institute
基金
吉林省教育科学“十三五”规划一般规划课题:健康中国理念下体育产业创新创业人才培养研究(GH19550)。
关键词
新媒体
体育传播
体育短视频
内容风险防控
new media
sports communication
sports video
content risk prevention
