摘要
在国家乡村振兴战略下,我国乡村旅游业开始快速发展。当今的乡村旅游竞争已是注意力的竞争,进行乡村旅游吉祥物设计为提高乡村竞争力提供了解决方案。结合当下流行的IP经济,在研究了IP经济的发展现状和经典案例后,分析了进行吉祥物设计对乡村旅游的促进意义,提出在IP经济影响下乡村旅游吉祥物设计应该要加强立体化、互动性、多元化的建议。
Under the national rural revitalization strategy,China’s rural tourism began to develop rapidly.Nowadays,the competition of rural tourism is the competition of attention.The design of rural tourism mascot provides a solution to improve the competitiveness of rural tourism.Combined with the current popular IP economy,after studying the development status of IP economy and classic cases,this paper analyzes the significance of mascot design for rural tourism,and puts forward suggestions that rural tourism mascot design should strengthen“threedimensional”,interaction and diversity under the influence of IP economy.
作者
李嘉楹
LI Jiaying(Guangdong University of Technology,Guangzhou 510000,China)
出处
《西部皮革》
2021年第14期122-123,共2页
West Leather
