摘要
运用文献资料法等,梳理中国体育展会的发展概况,探讨其发展机遇与策略。体育展会的发展概况:办会主体多元化;影响力不断提升;内容日益丰富;文化特色逐渐突出。基于国家政策的大力支持、体育产业的快速发展和体育文化大繁荣等带来的发展机遇,提出进一步的发展策略:探索市场化运作,拓展体育展会发展空间;注重创新和专业化,培育体育展会发展新动能;坚持特色办展,实施体育展会品牌发展战略;把握“互联网+”机遇,践行可持续发展理念。
By using the method of literature review,this paper sorted out the general development situation of China's sports exhibition,and discussed its development opportunities and strategies.The paper shows the development of sports exhibition such as diversifi ed host body,rising infl uence,rich content,and gradually prominent cultural characteristics.Based on the development opportunities,the strong support of national policies,the rapid development of sports industry and the great prosperity of sports culture,this paper put forward following development strategies:We should explore the market operation and expand the development space of sports exhibition,focus on innovation and specialization,develop new functions of sports exhibition,adhere to the characteristics of the exhibition,implement sports exhibition brand development strategy,seize the opportunity of Internet Plus,and practice the concept of sustainable development.
作者
刘戈
LIU Ge(Sports Culture Development Center,General Administration of Sport of China,Beijing 100061,China)
出处
《体育文化导刊》
CSSCI
北大核心
2021年第3期15-20,共6页
Sports Culture Guide
关键词
体育管理
体育展会
可持续发展
发展策略
sports management
sports exhibition
sustainable development
development strategy
