摘要
文章采集中国纺织报微信公众号发表的相关新冠肺炎疫情文章,运用扎根理论方法,从市场困境、生产困境、复工复产、转型升级四个层次对疫情期间纺织业发展情况与应对进行分析,并结合典型企业案例讨论了纺织企业的疫情应对措施。研究发现:疫情期间纺织企业线下渠道、出口市场、产业链受到影响,消费者需求发生改变;纺织企业面临供应链、资金链、成本增加及人力资源管理等方面的困境;纺织业通过加强人力资源管理、积极防疫、依托政府支持等方式促进复工复产;纺织企业还通过市场开拓、柔性制造、加大技术升级及线上销售等方式进行转型升级。
This paper collected COVID-19 related articles posted by WeChat Official Account of China Textile News.Through the analysis of the development and response of the textile industry during the COVID-19 epidemic from four aspects of market dilemma,production predicament,resumption of work and production,transformation and upgrading based on the grounded theory,this paper discusses the countermeasures of textile enterprises to the epidemic combined with typical cases.The study found that COVID-19 epidemic affected the offline channels,export markets and industrial chains of textile enterprises,and changed consumer demand.Textile enterprises faced difficulties in supply chain,capital chain,cost increase and human resource management.The textile industry accelerated the resumption of work and production by strengthening human resources management,actively preventing epidemic and relying on government support.Textile enterprises also carried out transformation and upgrading by means of market expansion,flexible manufacturing,technological upgrading and online sales,etc.
作者
邵鹏
刘筱珮
SHAO Peng;LIU Xiaopei(School of Management,Xi'an Polytechnic Lniversity,Xi'an 710048,China)
出处
《丝绸》
CAS
CSCD
北大核心
2021年第8期1-6,共6页
Journal of Silk
基金
陕西省社科界重大理论与现实问题研究项目(2020Z393)
西安市科技计划软科学研究项目(XA2020-RKXYJ-0132)。
关键词
新冠肺炎
纺织产业
扎根理论
复工复产
应对举措
COVID-19
textile industry
grounded theory
resumption of work and production
countermeasure
